The weather is colder, the nights are drawing in and it will soon be time to start the heavy Christmas planning.
If you’re an event planner with a busy schedule for the new year, it might be wise to get ahead of the Christmas rush and start your planning this side of the new year.
Whether you’re hosting a Conference, February Half Term Camp or Course, here’s how you can beat the Christmas rush with your bookings.
Carry out some research on what type of events your target audience are expecting and look at what your competitors are doing. This will help to position your event as different to competitors whilst also ensuring you appeal to your target audience correctly.
Choose a Venue and Date
Finding a date and venue to fit around your other plans and avoid competitors’ dates is an important stage in the planning of your event. If a similar organisation already has a venue booked for a specific date you may wish to run your event at a different time to maximise potential attendance.
Once you have chosen a venue it will be much easier to market your event to potential attendees as you can focus your efforts on a particular location as well as making it easier for people to determine whether it is viable for them to attend. This will help to ensure that the marketing is aimed at people relevant to your event.
Start Marketing Your Event
Building interest in your event ahead of the new year will help you to determine the viability of it and whether there is enough potential for high attendee numbers. This will help you during the planning process when deciding on the scale of your event.
Advertising on social media and communicating with attendees of previous events will help spread the word about your new event.
Start Taking Online Bookings
It’s an expectation for your event to be bookable online and your potential customers will expect it to be easy to locate and book onto your event.
You can create a booking page and promote it online to start allowing participants to register ahead of the new year; this is particularly useful if your event is running in January or February and you need to start receiving bookings as soon as possible.